Dive into the history of DUKE Haute Horlogerie. Learn about our founder's journey. Explore our heritage, rooted in tradition and fueled by a relentless pursuit of excellence.
An emerging presence in the watchmaking landscape, DUKE is above all a brand created by a passionate enthusiast steeped in watchmaking culture, Alessio Muller.
His intent: to bring a brick to the edifice of horology with a new proposition in the world of independent watchmaking.
The brand was created in 2023, but its foundations were laid much earlier, in 2016, when, still immersed in the world of Haute Couture but increasingly fascinated with Haute
Horlogerie, Alessio Muller crossed paths with independent craftsmen who fanned the flames of his budding passion for horology and promoting artisanal excellence.
An entrepreneur at heart, he learned about watches and watchmaking in the field, from the ground up - in particular from Vianney Halter, the famous independent watchmaker based in
Sainte-Croix in the Swiss Jura. It was Vianney who initiated and guided him through every stage of the creation of the first watches.
Luxembourg native and upgrown, Alessio Muller naturally created the first watch brand, but also watchmaking manufacture, in the Grand Duchy.
The birth of DUKE and MANUFACTURE GRAND-DUCALE.
Having a Haute Couture background, the excellent service and personal meetings are a day-to-day routine to him and needed to be part of the DUKE experience.
He makes the Design and R&D (research and development) of the DUKE timepieces from sketch to production, together with his dedicated team.
Constantly been inspired for creating and developing, he still in addition manages and controls the entire manufacturing process to guarantee an ultimate quality.
And finally he delivers each timepiece personally to its owner.