Duke

The Identity

Unveil the essence of DUKE: Tradition meets contemporary innovation. Explore our distinctive design elements, meticulous craftsmanship and commitment to excellence.

Essence

Tradition Meets Innovation

For DUKE, the art of watchmaking is simultaneously contemporary and forward- looking, yet rooted in respect for traditional art. A complex duality that identifies the brand and makes it particularly interesting.

A watch by DUKE first catches the eye with its strong, instantly recognizable character, then captures the imagination with its outer details and inner workings. Its singular design expresses a sleek, resolutely contemporary style. Each meticulously crafted component, with traditional hand finishing, follows through on the passion that drives DUKE and ultimately animates the personality of each timepiece.

A DUKE transcends its function to awaken the senses and evoke emotions as only a true, deep love of watchmaking could.

Characteristics that define us

Instantly recognizable character

Octagonal Shape

Distinctive design, with straight geometrical lines, sharp angles and hardly any curves.

Transparent but eye-catching

Clarity Tourbillon

Intriguing floating illusion of the tourbillon, still maintained with invisible sapphire bridges.

Beauty of the invisible

Invisible Rotor

Automatic movement with an invisible sapphire oscillating weight (winding mass), hold in place with the fix central DUKE screw.

Creative time display

Reversity

Retrograde complications, are technical innovations that show the time on a different way: the hand does not make a complete turn of the dial, but instead - after covering its entire measurement segment - returns to its starting point and begins running again.

Traditional Savoir-Faire

Artisanal Excellence

All components of the movement, the dial including the hands and the case, are entirely hand decorated.

Innovation without compromise

Ultimate R&D

Use of sapphire for the Invisible Rotor and the Clarity Tourbillon bridges. Creation of a unique Carbon Fiber infused with Titanium or 18k Gold.

100°

The Tourbillon

From the start, the goal was to design a watch with a strong, distinctive design. The brand standing for excellence and exclusiveness, a tourbillon needed to be the heart of each movement for its complexity. Nevertheless a new design needed to be brought to traditional tourbillons.

A contemporary vision of the tourbillon with the illusion of floating inside the case. No tourbillon bridges should be seen, they needed to be totally transparent.

Furthermore, the space for the tourbillon inside the movement, was imagined with a 100° opening - to attract even more the attention of the watch heartbeat. The technical solution for this distinctive design was ultra polished sapphire bridges.

As a result we have created the Clarity Tourbillon.

Transparency

The Invisible Rotor

The Invisible Rotor - which we developed and patented - enabled us to push the concept to the next level; a detail that enables the tourbillon to be fully revealed where a conventional rotor (winding mass) would have obstructed the transparency.

Furthermore, the Invisible Rotor allows to entirely showcase the beauty of the back of the movement and let appear the incredible hand finishing without any visual obstruction.

Complications

Reversity

Reversity Complications are the natural continuity of DUKE's identity.

Never stopping the R&D, DUKE imagined and created reversity display complications (retrograde). The idea behind was to push the transparency of the tourbillon to the limit. No hands should pass in front of the Clarity Tourbillon.

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The Manufacture