DUKE Haute Horlogerie's philosophy, rooted deeply in the traditions of Haute Couture, emphasizes the importance of personal connections and one-on-one meetings with watch lovers and enthusiasts, collectors, and potential partners. Reflecting this principle, our World Tour 2023-2024 was conceived as a grand endeavor to present DUKE’s Pre-Series timepieces to the world in person. This ambitious journey, spanning from April 2023 to March 2024, was marked by incredible encounters, new opportunities, and meaningful collaborations.

The Grand Itinerary: A Global Showcase

Our World Tour commenced in April 2023, setting the stage for an exhilarating year of travel and engagement. Here's quick summary of our itinerary:

• Middle East: We spent two months visiting Qatar, the United Arab Emirates, Kuwait, Bahrain, Oman, and Saudi Arabia. These stops allowed us to tap into the region's burgeoning appreciation for luxury horology.
• Asia: Next, we moved to Asia for another two months, with visits to Japan, China, Hong Kong, Taiwan, Thailand, Vietnam, and Singapore. This leg of the tour highlighted the diverse and rapidly growing market for high-end watches in Asia.
• North America: We dedicated a month to the entire United States and Mexico, engaging with a vibrant community of collectors and enthusiasts across the continent.

A Fruitful Endeavor: Building Partnerships and Opportunities

The World Tour was more than just a showcase; it was a catalyst for growth and collaboration. Throughout our travels, we met with numerous luxury brands, ambassadors, and financial institutions, both local and international. These meetings fostered new partnerships and created exciting opportunities for future joint ventures.

Highlights of Our Journey:

• Collaborations: The tour resulted in several significant partnerships with other luxury brands, enhancing our collective presence in the market.
• Events and Meet-and-Greets: We organized a series of events, meet-and-greets, and presentations, allowing us to engage directly with our audience and showcase the craftsmanship behind each DUKE timepiece.
• Special Thanks: We extend our deepest gratitude to everyone who participated in this journey. Special thanks to Pagani Singapore for their exceptional support, as well as to financial institutions, banks, and ambassadors, particularly from LTIO economic missions, who have supported and partnered with us.

A Triumphant Conclusion: Watches and Wonders 2024

The logical conclusion to our World Tour was our participation in Watches and Wonders 2024 in Geneva. This prestigious event provided the perfect platform to celebrate the end of our global journey and to present the results of our efforts to a worldwide audience.

A Sold-Out Success

One of the most remarkable outcomes of our World Tour was the complete sell-out of our First Edition timepieces. This overwhelming response is a testament to the passion and enthusiasm of our clients and partners around the world.

Thank You

As we reflect on this extraordinary journey, we are filled with gratitude for everyone who made it possible. From watch enthusiasts and collectors to partners and ambassadors, your support has been invaluable. We look forward to continuing this journey of excellence, innovation, and connection in the world of Haute Horlogerie.

Stay tuned for more updates and future endeavors as DUKE Haute Horlogerie continues to set new standards in the art of watchmaking.

DUKE x Pagani

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